John Roxburgh Smith is a Hamilton-based musician, director, and visual artist working in the fields of digital video, interactive installation, and mixed-media 2D work. He is a co-founder of Hamilton's monthly light & projection-art initiative OPTICKS.

Young Rival's "Two Reasons", directed by Smith as a collaboration with Michigan-based face painting artist James Kuhn, achieved notable viral success and was shortlisted for the inaugural Prism Prize Awards. As well, the video landed coverage in the likes of Huffington Post, Exclaim!, Mashable, and was the most-read news story of 2012 on CBC Hamilton.